Content Studio · Methodology
How we produce.
Four steps separate a brand book from an episode on the floor: immersion in your materials, extraction of the stories they hold, cinematic production, and final cuts calibrated for the shop floor.
This page shows each step, who does what between the tools and the editors, and the rhythm the studio keeps week after week.
The method
How we produce.
Every episode is produced to broadcast quality, scripted, designed, and edited as short cinematic pieces. Not slides with a voiceover. Not stock footage with captions. Real production craft applied to training content.
- 01
Brand immersion
We start inside your brand books, archives, product documentation and interviews — the places where the stories already live.
- 02
Narrative extraction
AI surfaces the hidden stories buried in brand books, archives, and craftsmanship traditions. Human editors refine them into compelling content.
- 03
Cinematic production
Every episode is scripted, designed and edited as a short cinematic piece. Complex subjects made accessible, memorable, and emotionally engaging. The same principles used by the best editorial teams, applied to brand, product and retail training.
- 04
Calibrated for the floor
Formats cut for the shop floor: forty seconds to three minutes, linked to the products they talk about, ending on a question. Built to be watched between two clients.
Campaign Alignment
Aligned with your launch calendar.
Schedule content publication to coincide with product launches, seasonal campaigns, and collection drops. Your teams are trained on the new collection before customers walk in, not after. Every episode is tied to specific products from your catalogue, creating a direct link between marketing narrative and floor-level knowledge.
The algorithmic feed ensures that when a launch matters, your training content surfaces first. Brand recommendation weight can be increased for a specific market or globally, giving you campaign-level control over what your entire retail force sees.
- 1Scheduled publication — content goes live across markets, simultaneously or staggered by time zone
- 2Product linking — every episode tagged with SKUs from your catalogue
- 3Import any format — PDF, PPTX, MP4; AI structures chapters, quizzes, a full program
Localisation
80+ languages. One click.
Document-level translation preserves context and brand tone across markets. Video dubbing with voice selection lets you review every translated segment side-by-side with the original before publishing. Subtitles are generated from audio, translated, and proofread in a dedicated workflow.
One master program becomes a fully localised training experience across every market. What used to require separate agencies for each language now happens within the platform, in minutes.
- 1Document-level translation — the full context informs every translation
- 2Video dubbing — choose voices, review every segment, approve before publishing
- 3Subtitle proofreading — your market teams validate accuracy and brand voice
AI & people
AI and people, in the studio.
AI reads what nobody has time to read: the brand books, the archives, the product documentation where the stories wait, and it surfaces what it finds there.
Human editors refine what the tools surface, and every episode is written, designed and edited by people. The full detail of what runs where is on its own page.
The rhythm
A studio that runs at retail speed.
Production benchmarks from the studio’s weekly output — not promises.
ToldUntold studio production, 2025–2026.
Questions
What maisons ask us first.
How long does an episode take?
The studio's production benchmark is three hours from brief to the first draft of a short video episode. Review, localisation and publishing come on top of that, and the studio publishes weekly, tied to launches and brand priorities.
Can we produce our own content?
Yes, as much of it as you want. Teams and HQ can post straight from the app through Live Posting, and any existing material, PDF, PPTX or MP4, can be imported and structured into chapters, quizzes and a full program.
How many languages do you cover?
A master program localises into 80+ languages. Documents are translated with their full context, video is dubbed with voices you choose and review segment by segment, and your market teams proofread every subtitle before it is published.
What do you work from?
Your brand books, archives, product documentation and interviews, the places where the stories already live. The studio starts inside your materials, and everything it produces is grounded in them.