The Maison
A fictional brand that does not exist.
Our clients' work is confidential, so we built a fictional brand of our own. The products are fictional; the platform, the studio and the numbers behind them are real.
What you see on this page is exactly what your teams would see — the same episodes, the same feed, the same dashboards.
Told. Untold.
One product, two ways.
The sheet tells what the product is. The episode tells why it exists, and how to present it.
Told
The Aurore cuff
Aurore collection · Spring 2026
- Material
- 18-carat yellow gold, brushed finish
- Weight
- 42 g
- Stones
- Twelve brilliant-cut diamonds, 0.6 ct
- Closure
- Hinge, opens flat on the wrist
- Price
- € 9,800
Reference AUR-CUF-01
Untold
The hinge, and why it opens flat.
Forty seconds with the setter. The cuff opens flat because a client tries it on standing, with a bag in the other hand.
The work
A launch, in every format.
Everything the studio produced for the Aurore collection, in the formats the platform plays.
Episode · 0:40
The hinge, and why it opens flat
Episode · 1:10
Brushed gold, how to talk about it
Article · 4 min read
Twelve stones, one setting
Podcast · 18 min
The atelier, episode 3
Carousel · 6 slides
The launch in six slides
Quiz · 5 questions
Gold finishes
On the platform
The same brand, on the phone and at HQ.
What the advisor opens in store, and what HQ drives from the admin.
Now, the real one
Your maison has more stories than ours.
We invented a maison and found a week of content in one product. Your archives, your ateliers and your floors hold years of it.
Every episode, screen and number above was produced with the platform and the studio shown on this site.